Archive for October, 2009

29th October 2009
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Time To Liberate the Web

A new report called ‘The Liberalisation of the Internet’ explores how the Internet will change as a result of it being liberalised and the effect this will have on businesses and consumers.
Next year in 2010, the geography of the Internet is set to expand significantly, as the body that oversees the structure of the Internet: [...]

25th October 2009
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What’s Your Morning Routine Once You Get Into the Office?

Taking your coat off and putting the kettle on aside; what are the initial things you start to do when you first boot up your computer on a morning?
For most of us I suspect the first thing we take a look at is our email when we start to trawl through the morning’s In box. [...]

23rd October 2009
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Customer Testimonials – Are They Worth the Keyboard Strokes?

The technique of using customer testimonials within a sales process as a means of demonstrating credibility for a particular product or service, has been around for a long time. But quite frankly is the technique worth the effort?
Clearly for many companies it’s a great way connecting with their customers and finding common ground between [...]

18th October 2009
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Cold Calling via LinkedIn. It’s Not Big and it’s Not Clever!

I’ve been on LinkedIn, the social networking website for professionals and business folk; for about 3 years now, but it’s only recently in the last 12 months or so that I’ve begun to pay any attention to it and have started to put some real effort into it as a networking tool.
To be fair my [...]

17th October 2009
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Lies, Damned Lies, and Statistics: Google Shows Us the Way

“There are three kinds of lies: lies, damned lies, and statistics.” Benjamin Disraeli once famously quoted.
This is one of my favourite quotations that I often drop into conversation when I’m presented with a load of stats which may look great at first glance: particularly if presented in a pie-chart or line graph format, but [...]

15th October 2009
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Bitesize Twitter Workshop over Lunch in Leeds

Due to popular demand, we’ll again be running a workshop on the practicalities of using the social networking phenomenon that is Twitter to help businesses engage with their customers and to help them generate interest.
Twitter in Bitesize Chunks
The workshop will be in two parts – each an hour long and are designed to [...]

11th October 2009
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Why You Should Move Your Mail to the Cloud with Google Apps

If you are a small business that finds its reliance upon the use of a single computer for the management of its POP3 email a bit of a pain then read on for a solution?
Perhaps you use Microsoft’s Outlook™ in the office for your day-to-day emailing needs but also want to access all your email [...]

1st October 2009
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Can I have $100 Million Please?

Imagine it on the BBC’s Dragon’s Den show. Peter Jones et al have just heard a pitch from for a couple of geeks asking for a $100 million investment in their dot-com business which since its conception three and a half years ago, has:

Made no money
Can’t demonstrate a business model that will generate revenue in [...]