Get Ready For Valentine’s Day
3rd February 2009
If you run an e-commerce site that sells products to the consumer then if you haven’t done so already, you should now be gearing up for Valentine’s Day by preparing your site to feature offers that will attract the prospective Valentine’s Day purchaser.
That’s right; we’re nearly into another “selling season”. Why not make the most of it?
This preparation could include bundling products together, rearranging your site’s Home Page with appropriate product images, call-out panels that draw people into specific product pages on your site or even encouraging shoppers to revisit your site by emailing previous customers with a discount voucher sweetener (you do email previous customers right?)
If you run a Google Adwords pay-per-click campaign to help promote your site, then here are a few tips from the team on the Google Adwords Retail Blog that will help you maximise the sales opportunities the 14th of this month can bring to your site:
- Target key age and gender demographics with unique Valentine’s Day ad texts, keywords & landing pages.
- Launch your campaigns early to meet increased search traffic by mid-January and don’t forget the last minute shoppers.
- Add both branded & non-branded keywords.
- Use Google insights for search to investigate your own product categories to see what searchers are interested in.
- Expand keyword lists using the Search-Based Keyword Tool.
- Use the Google Content Network to reach your target demographic and complement your search campaigns.
- Consider placing your Content ads on complementary sites; remember to target gifts for women on men’s sites and vice versa.
- Use Display Ad Builder to easily create image ads.
- Set appropriate CPCs and competitive budgets to anticipate increased traffic
Good luck and Happy Valentine’s Day!
Like this Post? Read Others Similar To It:
Tags: E-Commerce, Google Tools, Online Shopping, Sales and Marketing
