http://www.inetinsights.com/sales-and-marketing/put-your-message-to-the-so-what-test/ Internet business blog from the UK Internet consultant Jaimie Dobson Tue, 09 Mar 2010 20:17:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.inetinsights.com/sales-and-marketing/put-your-message-to-the-so-what-test/comment-page-1/#comment-115 Amelia Vargo Mon, 29 Jun 2009 09:09:00 +0000 http://www.inetengineers.com/?p=647#comment-115 Yeah, even if your marketing message worked before, it's always a good idea to have a look at refreshing it. By carrying out the 'so what?' test you can start to perfect your marketing message Yeah, even if your marketing message worked before, it’s always a good idea to have a look at refreshing it. By carrying out the ’so what?’ test you can start to perfect your marketing message

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