Lies, Damned Lies, and Statistics: Google Shows Us the Way
“There are three kinds of lies: lies, damned lies, and statistics.” Benjamin Disraeli once famously quoted.
This is one of my favourite quotations that I often drop into conversation when I’m presented with a load of stats which may look great at first glance: particularly if presented in a pie-chart or line graph format, but [...]
Those Light Bulb Moments Really Make My Day
Don’t you just love it when all your hard work pays off and you can physically see the ‘penny drop’ with a client as they suddenly have one of those ‘light bulb moments?
That’s what happened last week when I spent a couple of hours training a client, a firm of solicitors in York, on their [...]
Interruption Marketing Vs RSS Feeds
Excuse me, can I just ask you to stop what you’re doing whilst I attempt to sell you something that you may not be interested in, open minded about or receptive to?
If you’re in business for yourself you probably get a fair amount of unsolicited telephone sales calls, emails and mail shots on a [...]
A Sure-fire Way to get your Email Account Blacklisted as a Source of Spam
It’s surprisingly easy to get your email account blacklisted as a source of Spam which means the end of email for your business. Beware of the pitfalls and make sure you don’t fall into the trap that this company did.
This week I went to see a prospective client who was looking for someone to take [...]
