It’s Not About “Selling” to People!
Judging by the number of books there are about “how to sell”, the business world must be full of salespeople and their managers who all believe that they could and should be selling more… if they only knew how.
If only they knew the right sales techniques… or had the right sales staff… or the right [...]
The Importance of Understanding What You Really Do
Some people may respond to my title with a little incredulity, I can imagine such comments as, “Of course I know what I do” – well, judging by the responses I have had from many, many business managers over the years, I would respectfully beg to differ.
Even though I’m writing on this subject I’ve certainly [...]
Put Your Message to the ‘So What?’ Test
If you’re like most small businesses today, you will have tried several ways of telling people about your business at least to some degree either at a networking event, on an advert, mailshot, email blast etc …
You may have even experienced some successes now and again.
But are you able to make it work consistently [...]
Do I need Search Engine Optimisation (SEO)?
Today’s post is from guest blogger Suraj Sodha who runs the small business directory CityLocal Brent in the UK. In this article he gives us an insight into the techniques associated with Search Engine Optimisation in the context of the small business owner.
Search Engine Optimisation (SEO) is one of the biggest ‘grey areas’ in online [...]
“You’re writing a what?!”
“Why are you doing that then?!”
Just two of the responses I got from less ‘marketing literate’ business people when I told them I was a blogger!
“Oh, I haven’t got time for all that” was another comment, and “no-one would find my business that interesting” was yet another. These were comments gained [...]
Spyware and Malware – What REALLY is the threat?
In response to my request for ‘Guest Bloggers’ early this week, I’m pleased to announce this blog’s first guest blogger post from Simon Rochester of the IT consultancy Rochester & Associates who has written a useful article on the woes of Spyware and Malware that will be of benefit to any business owner.
Simon writes…
In the [...]
Guest Blogging and an Invitation to Blog
I love writing posts for this blog, but as any blogger will tell you: generating new, original and readable posts on a regular basis that people actually look at is hard work!
So I need some assistance and am turning to my fellow blog readers, businesses associates and networkers for help.
Whether you maintain your own [...]
