Speak to many marketers about the strategies for success when compiling a mail shot campaign to small businesses and they’ll probably tell you to address each envelope in your own fair hand and use a stamp instead of franking machine in order to increase response rates.
Well I’m here to argue that this idea is […]
The technique of using customer testimonials within a sales process as a means of demonstrating credibility for a particular product or service, has been around for a long time. But quite frankly is the technique worth the effort?
Clearly for many companies it’s a great way connecting with their customers and finding common ground between […]
“There are three kinds of lies: lies, damned lies, and statistics.” Benjamin Disraeli once famously quoted.
This is one of my favourite quotations that I often drop into conversation when I’m presented with a load of stats which may look great at first glance: particularly if presented in a pie-chart or line graph format, but […]
No Hats, Hoodies or Sunglasses
Have you noticed, certainly in Britain anyway; how difficult it is sometimes to buy things from some businesses, particularly retail shops?
Specifically I’m talking about the signage that seems to have sprung up at the entrance to many shops, pubs and restaurants these days stopping you entering even before you’ve […]
